What's new with everyone? And thank you for visiting Hack My Growth.
In this video, we'll take a look back at the year 2021 and see how it
influenced SEO.
We're going to look
through some of my predictions from last year, and I'll make some new
ones for the year 2022.
My SEO
Predictions for 2021
So, as we near the
close of another incredible year, we're going to take a look back at
2021 and conduct a year in review, and I'm going to make some
predictions for 2022 in the world of SEO,as we always do on
this channel.
So the first thing I
want to do is go back to 2021 and check how well I predicted. Please
leave a comment below if you disagree with any of my rankings. I'd
love to hear your feedback to see how I fared this year,but since I'm alone
in my office, I'm going to grade myself.
And my initial
prediction was that natural language would become more widely used
within Google, NLP, NER, and NLU. I also predicted that the value of
links in the search ranking algorithm would continue to decline. I
expected that there would be a lot of turbulence in the news
findings, as well as a rise in direct responses.
Finally, we should
expect an increase in search across Google's competitors.
Prediction 1:
NLP, NER, and NLU will grow in popularity.
So, in terms of
natural language extension, name, entity, recognition, and natural
language understanding, I feel I was spot on. So we saw the
introduction of MUM this year, which is a really complex model, and
we have a whole video on MUM that you can watch on this channel as
well, and this will allow Google to better grasp context across many
content kinds. It's been rolling out for a while now.
It began to roll out
just a few months ago, and it will continue to do so for the rest of
the year.
It's based on the T5
text to text transfer transformers, and it'll take search to a whole
new level in terms of what users can accomplish, as well as how we
can better interpret search queries.
Prediction 2: The
Value of Links Will Depreciate
The second reason is
that links would lose their value. Now I'm going to say that this is
just partially true. I don't believe it was 100 percent accurate.
Now, good links are still quite valuable. Although links are
definitely a ranking factor, spam links took a significant knock in
2021. When people perform link building, they frequently do so in a
spammy manner. We used to spend a lot of time creating links. We have
films on this channel regarding link building, and there is still
useful in link building in some cases, but in 2021,we saw three very
focused adjustments for link spams.
Now, I believe links
are valuable, but even at our agency, we are seeing a lot of other
things that produce a far larger ROI today than links. Links used to
be a game-changer, but they aren't the same anymore, and it's also
crucial to remember that not all links are made equal. I'll give
myself a partially true rating, but if you disagree, please leave a
comment below. That is something I would want to discuss with you.
Prediction 3: In
the News Results, 'Rank Turbulence'
In the news, rank
the turbulence. We saw it not only on the news, but on every channel
as well, so this is just a snapshot of the last 30 days as we're
preparing this video. And, as you can see, for the past 30 days,
we've seen either high or very high fluctuation. It's only been a few
days since it's been pleasant. So, not only do we see it in the news
results, which is correct, but we've also seen it throughout the most
of the year on every other channel.
Prediction #4:
The number of 'Direct Answers' will rise.
Increase the number
of direct responses. On this, I'm going to give myself a bogus
rating. Now, as you can see, we're comparing organic and SERP
features, and I focused on SERP features that included featured
snippets because it's a more immediate response. And we'd see 82.7
percent of ordinary organic results in 2020, as you can see here. All
of these are different types, perhaps just with featured snippets or
with video, and individuals were also polled, so look at the
percentages.
However, as you can
see, it was 82.6 percent of the time when it came to organic results
plus featured snippet. Last year, 82.7 percent of the total was
organic against the other options. Now, we did see some areas
improve, organic featured snippets improve, people also asked, so we
did see some growth in some other areas, but it wasn't enough for me
to say that yes, I was 100 percent correct because the organic
results, plus feature snippets and videos, all these different
features, we didn't really see a massive change across the board,Especially if we
just looked at maybe the feature snippets themselves here.
As you can see, we'd
get 95% of the results, plus a feature snippet instead of just the
organic. Then, if we go back and look, because this data is only from
November 2020, I want to make sure I'm doing everything at the same
time. It isn't a significant change. It's almost completely flat.
Prediction #5:
Increased Search Across Google's Rivals
As a result, a rise
among Google's competitors. Now I'll say correct, and the reason for
this is Google's enormous market share. Despite the fact that
billions of people use search engines, their use has decreased. They
fell from 92.16 percent to 91.4 percent, and as you can see, Bing
gained ground while Yahoo remained flat, because, let's face it, it's
just not the search engine of choice. Baidu has gained some ground.
Duck Duck Go wasn't as weighty as Duck Duck Go. I expected it to
expand significantly, especially with the amount of advertising
they've done recently.
Then Yandex started
to gain traction, but there was a little more fluctuation here.
Google continues to be the market leader. We're still shooting for a
90% market share. However, as a result of this, competitors are
beginning to push back. In the past year, we've seen Bing grow in
this area.
Significant
Changes at Google in 2021
To say that Google
has had a busy year would be an understatement; we've seen a number
of both verified and unconfirmed ranking modifications throughout the
year, and I've just included a few of them here as a sample of what
we've seen so far. As I make this video, December is almost over, and
I wouldn't be surprised if we have a few more as the year
progresses.
It began in January with some unverified
information. We witnessed passage ranking in February. We had the
reviewer ranking in April. It was particularly active in June. There
was a first core update, a start to the page experience, and two
anti-spam improvements.
We did another core
upgrade in July, as well as a link spam update. On the 17th, we
witnessed Google perform the H1 title switch. The page experience
went live in September. In September and October, we received a
number of unconfirmed updates. On November 3rd, we received our third
anti-spam upgrade of the year, as well as our third core update. Then
it was recently announced that Google was performing a local search
update from November 30th to December 8th. Then there was the
so-called product review update on December 2nd.
So these are just a
few of the highlights from 2021, which has been an absolutely insane
year for SEO. And, as you can see, the sheer volume of these updates
has blown my mind time and time again.
As SEOs, we must
pay attention to these modifications to ensure that we're doing the
right things, that we have a good foundation, and that our sites are
optimized first and foremost for our users, while also ensuring that
the search engines understand who we are as a company.
Prediction for
the year 2022
So, let's have a
look at my 2022 predictions.
Prediction 1. Artificial
Intelligence and Search Engine Optimization (SEO) are Here to Stay
First and foremost,
AI and SEO are here to stay. MUM has just added another layer to the
already AI-driven search landscape, and I expect Google, Bing, and
the other search engines to keep pushing AI forward with new
features.
I believe the most
common application will be in subjection exploration, with the goal of
keeping people search engines longer and providing them with a
better user experience within search engines where they can bounce
between different pieces of content and dig deeper right within the
search results.
Prediction 2. Google will
expand its own search footprint.
I believe that
Google will continue to increase its own search presence. This is
something we've seen for a few years, and I believe they'll continue
to push in this direction, especially as more multimedia material
ranks on search.
So stuff like YouTube and Google
pictures, as well as all of the other Google properties, will be more
visible in the Search. I mean, Google Me Business is quickly becoming the
central hub for local businesses, to the point that you don't even
need to visit their websites.
As a result, SEOs
will need to branch out and ensure that they are present on these
other platforms, as well as optimizing for them, in order to control
visibility across all of them.
Prediction 3. Google will
continue to release updates on a regular basis.
I believe Google
will continue to release updates on a regular basis. As you can see,
there were a lot of improvements, and those are only a few of the
high-level ones I included in that list for 2021, and I believe this
is the standard. I believe it will be just as active, if not more, in
2022. And if you stick to the trends, if you keep trying to outsmart
Google, you'll lose.
Make certain that you have a solid
foundation. The webmaster guidelines must be followed. We have a
video on webmaster guidelines and what you should do to ensure that
your site has a solid base.
Follow SEO best
practices and give your users a lot of value. You'll be successful.
Fluctuation is unavoidable; it's the nature of the beast. However, if
you play the game correctly, you will win.
Prediction 4. Google's SERP
Features Will Be Expanded
Number four, I
believe that the SERP features, including adverts, will be expanded.
I believe Google will add additional SERP features to the results to
make them more interactive and interesting, as we discussed
previously. However, I believe they will use a lot more of this space
for advertising.
In many cases today,
you won't find an organic listing above the fold; instead, you'll
have to scroll down through all of the advertisements at the top, any
of the knowledge panels on the side, the highlighted snippet, and the
'People Also Ask' to see the organic listings. As a result, SEOs and
marketers will need to collaborate in order to increase visibility in
the SERPs.
Prediction 5. Google will
add user data to its Knowledge Graph.
Finally, I believe
Google will include user data into its knowledge graph. This is a
leap for me, but I believe structured data has progressed far enough,
and that enough people are adopting and using schema.org in the
appropriate way, that Google may now use the connected open data from
these sites to better inform their own knowledge graph.
I believe they're
probably doing it right now, but they want to make sure the data is
reliable, authoritative, and comes from a reputable source (EAT
signals).
As site owners begin
to use and publish more linked open data, and we move closer to a
true semantic web, I believe Google will be able to leverage this
much more deeply, allowing site owners who have built, structured
websites and structured content to influence not only their knowledge
panels, but a lot more features within the search results.
Important Points
to Remember
That's all there is
to it, guys. We've done a 2021 summary. It's been a wild year, but
I'm excited to see all the new developments we'll see in 2022, which
will keep us on our toes and help keep SEO and the search community
alive. Because, really, the more changes there are, the more job
security we all have, and the more opportunity we all have to grow,
expand, and try new things, which is what makes this area so
fascinating and exciting.
Please leave a
comment below if you have any questions about anything we discussed
today. We'd want to continue talking with you about it. Please, if
you have any insights you'd like to share with the community, please
do so. Make sure you subscribe since we publish fresh articles every
week to assist you in getting the most out of your digital marketing
efforts. And until next time, good luck with your marketing.
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Via Ref Link : https://geminatecs.com/blog/predictions-for-the-years-2021-and-2022-in-seo
